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YG Entertainment responds to reports of Blackpink’s comeback in July
19
Jun
Jun
On June 18, Korean media outlets reported that BLACKPINK was preparing a full-group comeback scheduled for the second half of July. The reports were met with joy by millions of BLINKs worldwide, but also raised questions. Would this be a full comeback with an album and promotions? Would all four members be involved equally? And how would it fit into the group’s evolving relationship with YG Entertainment?
To address these questions and calm the growing speculation, YG Entertainment released an official statement—a move that has only deepened the intrigue around the future of BLACKPINK.
The Rumors Begin: July Comeback Buzz Sparks Global Reaction
The initial wave of speculation was ignited by a report from South Korean news outlet Star News, which claimed that BLACKPINK was internally preparing for a group comeback in late July. According to industry insiders quoted by the outlet, the project had been “in quiet planning stages” for weeks and would mark the group’s first music release as a full quartet since August 2022, when they dropped their second studio album, Born Pink.
The rumor quickly spread internationally, trending on Twitter/X under hashtags like #BLACKPINKisComing and #BPJulyComeback. Fans began to speculate on everything from the possible concept (dark and edgy? retro and glamorous?) to collaborations and even a world tour extension.
Given that each member has been pursuing individual ventures—Jennie with her label ODD ATELIER, Lisa’s global fashion campaigns and rumored solo English album, Jisoo’s blossoming acting career, and Rosé’s recent soundtrack success—many were unsure if a comeback was even feasible.
YG Entertainment Breaks Silence: A Carefully Worded Statement
On the afternoon of June 18, YG Entertainment finally addressed the mounting rumors. In a brief but pointed response to Korean media outlet OSEN, a YG representative said:
“Nothing has been confirmed regarding BLACKPINK’s comeback. We are currently in discussions.”
The statement, while short, left the door open for a possible return, while simultaneously clarifying that nothing had been finalized. For some fans, the statement was reassuring—it confirmed that the company was indeed in talks with the members about a new project. For others, it raised even more questions: Why was YG being vague? Was there a disagreement behind the scenes? And what exactly were they “discussing”?
Industry watchers pointed out that YG’s choice of words was consistent with its strategy of managing expectations. Given that the members have each taken different career paths—many of them outside the direct oversight of YG—any group project would require careful coordination.
The Contract Situation: One Group, Multiple Paths
A major factor in the complexity surrounding a BLACKPINK comeback is the group’s current contract status with YG Entertainment. In late 2023, YG confirmed that the members had renewed contracts for group activities only, with individual management handled elsewhere. Jennie, for example, launched her own label, ODD ATELIER, while Lisa signed with international management and has been working on solo music independently. Jisoo is now represented by her brother’s company, BLISSOO, and Rosé is also rumored to be exploring new solo opportunities.
This unique structure—where YG oversees only group projects—means that scheduling a comeback requires aligning the separate professional calendars and contractual obligations of all four members. It’s a challenging feat, but not impossible.
Analysts note that the July window could be strategically chosen to maximize global exposure during the summer festival season, as well as capitalize on BLACKPINK’s international popularity ahead of potential awards season performances.
What a BLACKPINK Comeback Could Look Like in 2025
Assuming the discussions currently underway at YG Entertainment yield a green light, what would a BLACKPINK comeback look like in today’s landscape?
The group has always leaned heavily on a high-fashion, cinematic aesthetic, paired with cutting-edge production and choreography. A comeback in 2025 would likely raise the bar even higher. With Lisa’s rumored collaboration with international producers, and Rosé recently appearing on major soundtracks, a return to music might also involve global partnerships, English-language tracks, or even a deluxe repackaging of past hits.
Fans are also speculating that the group may take a more experimental approach, especially with each member having grown creatively through their solo ventures. “BLACKPINK 2025 could be more than just a comeback—it might be a reinvention,” noted K-pop journalist Lee Joon-ha in an article for Seoul Beat Weekly.
Fan Reactions: Hope, Excitement, and Some Skepticism
BLINKs, as BLACKPINK’s dedicated fanbase is known, responded to YG’s statement with a mix of hopeful anticipation and guarded skepticism. Social media lit up with fan-made posters, countdowns, and speculative tracklists. Still, many fans also voiced frustration at YG’s vague communication and long delays between group activities.
One popular tweet read:
“At this point, BLACKPINK’s comeback is like a rare lunar eclipse—beautiful, but it takes forever.”
Others defended the group’s slower pace, pointing out the quality-over-quantity nature of BLACKPINK’s discography. With just over a dozen title tracks in nearly a decade, each release has had major impact, often breaking records for YouTube views, Spotify streams, and album sales.
Industry Insight: Why the July Comeback Matters
If confirmed, a July comeback would be BLACKPINK’s first group release in nearly two years, marking a significant moment in their trajectory as both artists and brand icons. It would also be a major test of the post-YG-contract era and could set a precedent for how group activities are managed when members pursue independent paths.
For YG Entertainment, a successful BLACKPINK comeback could serve as a much-needed win. The company has faced increasing competition from newer K-pop labels and has recently seen shifts in its artist lineup. Reviving BLACKPINK as a group—even temporarily—would help reassert YG’s influence in the global music industry.
Speculation vs. Strategy: Why Timing Is Key
While fans are understandably eager, insiders suggest that YG’s cautious response is part of a deliberate media management strategy. By acknowledging the rumors without confirming them, YG keeps public interest high while buying time to finalize logistics.
The timing may also be aligned with global music events. July is a hot month for music festivals, international award show announcements, and mid-year charts. A comeback during this period would likely generate massive press coverage and social media momentum.
Moreover, the delay could allow for the production of high-budget visuals, exclusive merch drops, or even a surprise event tied to the group’s anniversary or another milestone.
Conclusion: The Waiting Game Continues
As of now, the only certainty is that talks are happening behind closed doors. Whether BLACKPINK actually returns in July—or later in 2025—remains to be seen. But even the possibility of a comeback has been enough to reignite global interest in the group.
With every subtle hint, teaser, or media report, the anticipation grows. Fans are ready. The industry is watching. And YG knows that whatever comes next must be worth the wait.
Because when BLACKPINK comes back, it’s not just another K-pop release—it’s a global event.
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