LISA and Bose unveil their Ultra Open Earbuds collaboration.

In a bold and stylish fusion of music, technology, and pop culture, global K-pop icon LISA has officially joined forces with premium audio brand Bose to unveil their latest innovation: the Ultra Open Earbuds. As the main dancer and rapper of BLACKPINK, LISA has long been known for her sharp performance, unique tone, and trendsetting influence — qualities that now extend into the world of wearable audio tech. This collaboration is more than just a product launch; it’s a statement of how star power and cutting-edge technology can merge to shape the future of lifestyle branding.

The Bose Ultra Open Earbuds, designed for comfort, style, and open-ear awareness, represent a new wave of innovation in personal audio. Sleek and minimal, they prioritize both high-quality sound and situational awareness — ideal for users who want to stay connected to their environment while enjoying immersive audio. With LISA fronting the campaign, the product targets a younger, globally connected audience that values both function and fashion.

In this article, we’ll explore the significance of LISA’s collaboration with Bose — from product features and design philosophy to the cultural impact of K-pop idols working with global tech brands. We’ll also examine how this partnership reflects broader trends in marketing, celebrity influence, and the evolution of audio technology in an increasingly connected world.