Jennie’s “Ruby” Collection: A Bold Fashion Statement from BLACKPINK’s Iconic Star

From global music charts to luxury front rows, Jennie Kim of BLACKPINK has continuously redefined what it means to be a 21st-century pop icon. As her artistic identity evolves, so too does her presence in fashion — most recently culminating in the launch of her boldest fashion collection yet: the “Ruby” line. Visually arresting, unapologetically fierce, and deeply personal, the “Ruby” collection offers a glimpse into Jennie’s creative soul — blending streetwear edge with high-concept visuals that speak to both her fans and the wider fashion world.

Launched under her own brand identity, this collection merges art and attitude with pieces that range from all-over print shirts and graphic socks to statement patches and tank tops that could double as runway pieces. It’s not just about dressing like Jennie — it’s about thinking, feeling, and owning your space like her too. With the “Ruby” collection, Jennie invites fans to connect with the confident energy she embodies, through wearable art that’s as emotional as it is visually powerful.

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